Is the questionnaire validated?

Yes. The questionnaire design has many rigorous steps which are outlined below. 

Review the bank of questions available to ensure suitability for the expected user base

  • Trial the questions with clients receiving advice
  • Assess the questionnaire validity using statistical analysis
  • Select the questions to ensure the range
  • Allocate the scoring algorithm using independent expert groups
  • Retest the questionnaire to ensure statistical robustness.

Chosen questions:

  • Are clear
  • Avoid complex language language
  • Don't require prior investment knowledge
  • Are not biased in the way they ask the question
  • Are tested to be statistically proven to be representative of a client's risk
  • Cover areas of emotional, scenario setting, past behaviour and self-assessment